Who is home depots target market

Log out. US Markets Loading H M S In the news. Dominick Reuter. Home Depot has 2, stores across North America and employs more than , people. Half of US shoppers are Home Depot customers, and they make an average of 13 visits per year. See more stories on Insider's business page. Get a daily selection of our top stories based on your reading preferences. Loading Something is loading. Email address. The next largest customer representation was Hispanic, making up In recent years, Home Depot has begun to cater more to women after considering the gender behind the decisions made on home improvement.

Similarly, the uptick in female shoppers in the online home improvements market has pushed the store to shift its gender focus. Home Depot splits its target market into three distinct groups , which are described as follows:. This is formed primarily of the younger customers at Home Depot who are looking to improve their homes themselves, with DIY being the most affordable option.

Instead of saving costs by doing everything themselves, these people choose the ease of having the heavy-lifting done for them when renovating their home. Additionally, Home Depot is looking to engage more with these customers by developing online and in-store marketing to attract more professionals. A typical Home Depot customer will visit the store, on average, around 4 to 6 times a year. However, Home Depot is making a push for online sales as well, with its customer base increasingly moving to online purchases.

This was on the back of a string of analyst downgrades of the space-tourism company's stock following Q3 results that were unveiled at the beginning of the week.

Several analysts were quick to modify their views on Virgin Galactic stock after those results were published. The nearly one million-square-foot plant, which currently employs people, is expected to completely close before the end of Dow Futures 35, Nasdaq Futures 16, Russell Futures 2, Crude Oil Gold 1, Silver Vix CMC Crypto 1, FTSE 7, Nikkei 29, Read full article. Phalguni Soni. March 26, , AM. Story continues. Recommended Stories.

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